WeChat Logo
The WeChat logo must always be used in accordance with official branding guidelines. Please refrain from making any modifications or adjustments to ensure consistency. Please always use the full-color logo or the full-color reversed logo. In cases where neither the full-color nor full-color reversed logos is suitable, the monochrome logo may be used with discretion based on the context and visual effect.
Full-color logo on light backgrounds
Full-color reversed logo on dark backgrounds
Monochrome logo on colored backgrounds
Download Logo
To ensure the integrity, independence, and clarity of the WeChat logo, no text, graphics, or images should appear within its clear space. When using the logo, please adhere to the following minimum size requirements: For print, the logo height must be at least 6 mm. For screen display, the logo height must be at least 16 px.
Logo clear space Minimum Logo Size.
For print: The logo height must be at least 6mm
For screen display: at 1x resolution, the logo height must be at least 16px.
Color Palette
For digital, please use hex codes. For print, please use PANTONE colors. Please refrain from using color conversion tools to convert color values.
Standard Green
#07C160
PANTONE 7480C
Standard Grey
#000000 90%
PANTONE Black 7
Standard White
#FFFFFF
White
Co-Branding with Partner Logos
When the WeChat logo is used alongside a partner logo, a "clear space" should be maintained to separate the logos.
The maximum height of the logo mark of partner logo should not exceed the maximum height of the WeChat logo (i.e., X), and the minimum height of the logotype should not be smaller than the minimum height (i.e., 0.6X). To maintain consistent visual sizing of the logo, slight adjustments to the heights of the logos may be made when neccessary.
Use the same color version of the logos to clearly communicate the partnership.
Size and Space Partner Logo
Height of Logo Mark no greater than the maximum height
Height of Logotype no smaller than the minimum height
Use the same color version
Download Co-Branding Template
Examples of Incorrect Usage
The following examples illustrate incorrect applications of the WeChat logo. To ensure the integrity and consistency of the WeChat logo, the following types of incorrect usage are strictly prohibited:
Do not stretch the logo horizontally
Do not place text near the logo
Do not use blurry or low-quality versions of the logo
Do not place the logo on highly contrasting backgrounds
Do not stretch the logo vertically
Do not alter the position of the logo’s graphic and text elements
Do not change the color of any element of the logo
Do not place the logo on backgrounds with similar colors
Do not skew or distort the logo
Do not alter the proportions of the logo
Do not apply 3D effects or add shadows to the logo
Do not place the logo on overly decorative or busy backgrounds
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