WeChat Branding Guidelines

WeChat Logo

The WeChat logo must always be used in accordance with official branding guidelines. Please refrain from making any modifications or adjustments to ensure consistency. Please always use the full-color logo or the full-color reversed logo. In cases where neither the full-color nor full-color reversed logos is suitable, the monochrome logo may be used with discretion based on the context and visual effect.

Full-color logo on light backgrounds

Full-color reversed logo on dark backgrounds

Monochrome logo on colored backgrounds

Download Logo

To ensure the integrity, independence, and clarity of the WeChat logo, no text, graphics, or images should appear within its clear space. When using the logo, please adhere to the following minimum size requirements: For print, the logo height must be at least 6 mm. For screen display, the logo height must be at least 16 px.

Logo clear space Minimum Logo Size.

For print: The logo height must be at least 6mm
For screen display: at 1x resolution, the logo height must be at least 16px.

Color Palette

For digital, please use hex codes. For print, please use PANTONE colors. Please refrain from using color conversion tools to convert color values.

Standard Green

#07C160

PANTONE 7480C

Standard Grey

#000000 90%

PANTONE Black 7

Standard White

#FFFFFF

White

Co-Branding with Partner Logos

When the WeChat logo is used alongside a partner logo, a "clear space" should be maintained to separate the logos.

The maximum height of the logo mark of partner logo should not exceed the maximum height of the WeChat logo (i.e., X), and the minimum height of the logotype should not be smaller than the minimum height (i.e., 0.6X). To maintain consistent visual sizing of the logo, slight adjustments to the heights of the logos may be made when neccessary.

Use the same color version of the logos to clearly communicate the partnership.

Size and Space Partner Logo

Height of Logo Mark no greater than the maximum height

Height of Logotype no smaller than the minimum height

Use the same color version

Download Co-Branding Template

Examples of Incorrect Usage

The following examples illustrate incorrect applications of the WeChat logo. To ensure the integrity and consistency of the WeChat logo, the following types of incorrect usage are strictly prohibited: